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If you’ve ever thought, “there must be something else I can do to grow my business”, you are not alone. Since 1997, I’ve been servicing all types of businesses with one tool that outshines any other service I’ve ever delivered.
This tool is called The Marketing Audit Questionnaire and it has single handedly created more revenue for business owners who complete the process and implement its simple strategies.
This service is not simply a revenue generating tool; it is much more than that. It has been called “the wake up call” for individuals who want to take their business to the next level. To give you an example of its power, this service has helped two brothers take their $400,000 per year business, to over $2,100,000 in under 2 years, while their competition struggled in the same market.
Another example is a one man show with 4 employees, who decided that he did not want to remain “small”. He went through the process of the questionnaire and six months later has more than doubled his business. “The hardest part was deciding to part with the investment in this service” said Ovid Figueroa, President of Serrano II Roofing. “It was the best business decision I’ve ever made. “It has surpassed all my expectations.” He added. Ovid was a sub-contractor for the two brothers and decided to grow his own company, rather than grow his competition. It was a year after my 2 year contract was over with the two brothers that Ovid approached me for marketing advice.
A local Hudson Valley wireless phone service dealer implemented just two of the dozen strategies the Marketing Audit outlined, and immediately grew his revenue by 38% within the first two months; simply by changing the message in his ads.
Another business owner, in the rubber manufacturing industry completed the Marketing Audit and implemented one strategy at the slowest time of his business cycle. The result was “The busiest holiday season ever”, said Cedric Glasper of Mechanical Rubber, Inc.
I have amassed positive results just like these, from business owners of small, large, or home based companies. These testimonials are from individuals who wanted to take their company to the next level, and knew that there was an easier way to go about it.
How does it help you get to the next level? Simple…you answer 52 very in-depth questions about your business’ history and goals. Each answer builds on the other as they form a marketing strategy designed to uncover hidden company assets that will help you exponentially grow your business.
By the end of the Marketing Audit, you will have a customized plan of action that will show you how to grow your business with no more money than what you’re currently spending right now. In fact, you may even reduce your advertising budget once you uncover the different powerful strategies you can implement to meet your business goals. The audit will also tell you if you should increase the budget to achieve your desired goals faster, or if you should give it up and stop trying to grow your business altogether.
The Marketing Audit Questionnaire is not for everyone. For this reason, I’ve outlined a few questions and answers that will help you decide if you can take advantage of this special, revenue producing, business enhancing service.
Please read through each question and see how you too can benefit from this powerful service.
What is the Marketing Audit Questionnaire?
The Marketing Audit Questionnaire is designed for businesses who want to take a hard look at their existing marketing plan of action, or for business that currently have NO plan of action. It will reveal the existing assets, which run uncovered, and will identify the many strategies you can use to point your business in the right direction.
Who will benefit most from the Marketing Audit Questionnaire?
This service is mostly utilized by existing businesses, who feel that they are stuck at their existing revenue level. These businesses may be successful, but feel they can do better. The second type, are business owners who want to dramatically grow their business, but are not sure exactly how to go about it. The third type is the business owner who is currently on a downward revenue spiral and can’t figure out how to level their descent. This type of business owner has been in business for many years and simply needs a “fresh” perspective on their business in order to get back on track. The final type is the business who is succeeding despite themselves. This type of business owner is successful, but has no direction and can easily lose focus and cause their company harm.
What is the process for the service?
The process is simple. You, your partners if necessary and I schedule a meeting to go over the Marketing Audit. The meeting can be in person, by conference call, or over the Internet. I ask you 52 very simple questions about your business, and you respond honestly. By the end of the interview, which can take 3 to 4 hours, you will have the answers to properly proceed with a new outlook on your business. As an added service, I transform your answers into written marketing strategies that you can use as reference in the future.
Which types of questions should I expect?
The questions are simple, yet very powerful. For example, one question deals with your target market. If you are unsure of which target to market, or we uncover that you are overlooking an entire market, you will know by the time the interview is over. Another question asks what your goals are for the current and coming years. The strategies we create as a result of your answers will create realistically achievable goals for your business.
Below is an outline of what we will cover:
Business objectives (Goal setting)
- Where are you now?
- What are your business objectives
- How many customers do you want to acquire daily weekly, monthly, annually
Not having goals is like shooting an arrow in the dark and expecting to hit the target. Most businesses don’t realize their full potential because they don’t have a business or marketing plan in place. This section will help you create realistic goals for your business in order to ensure your success.
Identifying your target market
- Learn to identify your target market
- How to identify the needs of your target market
- Identify key frustrations of your target market and use it to your advantage
- How to identify or create the singular, unique benefit you have to offer your market
Most business owners use the shot-gun effect, blindly spending thousands of dollars on blanket advertising hoping that they reach the most number of people. The problem is that this can get very expensive and time consuming. This section of the Marketing Audit will help you identify your specific target market so that you can create the most efficient, effective and profitable marketing plan for your business. The result will be exponential growth.
Reaching your target market
- How to calculate the right marketing budget
- How to discover the most effective methods of reaching your target market
- Choosing the right media to reach your prospective customers or clients
- Identifying other marketing opportunities
There are literally hundreds of ways to market your products and services to your target market. Unfortunately, business owners may not know which media works best. This section will introduce you to the many advertising vehicles available and show you which will yield the best return on your investment. Knowing this, will save you thousands of dollars in advertising, and immediately increase your revenue. If you already have an ad budget, the Marketing Audit will show you how to decipher what’ working and what’s not, so that we can focus on getting maximum results.
Communicating your product or services to your market
- Advertising effectively - How to double or triple ad response-without tripling your budget.
- How to properly convey your product or services’ features and benefits
- Identifying cross-promotion candidates for your business
- Identifying the best types of free publicity you can utilize for your business
Once you’ve identified your target market and how to reach them, you will then learn the dos and don’ts of profitable advertising. One ad can literally out pull the other by 300%, increasing your ROI to the highest levels possible. Knowing what to say, when to say it and how to say it are all an integral part of communicating your message effectively for maximum result.
Creating your marketing plan
- How to create the most effective 1 year action plan
- How to create a master follow-through calendar
- Creating or re-creating your business vision
- Implementing your vision for total business success
How long does it take?
Once we meet, the interview process can take 3 to 4 hours. The time frame depends on how you answer the questions and how many strategies we discuss as a result of your answers. The more candid you are with your answers, the more marketing strategies will flow freely.
Is this the same as hiring an ad agency, or marketing consultant?
We’ve been referred to as “an alternative to the high cost of ad agencies” although we do offer advertising and marketing consulting services. The difference between any other company in this industry and ours is that this service outlines marketing strategies based on your company’s history. This means that we can immediately identify which strategies will and will not work for you. This cuts down on “discovery research” fees, wasted time, and additional wasted funds. In the event that you decide to hire us as your ad agency, for optimal results, we offer flat fees for services rendered. Since we do not charge the traditional 15% agency fee, we do not automatically recommend a large advertising campaign unless your strategy calls for it. This alone can save you thousands of dollars in advertising costs.
What is my investment in this service?
You will make a one time investment of $1,500 payable at the end of your face-to-face interview. If the interview is over the phone, or Internet, your investment will be due in advance. We accept checks, MasterCard, Visa, American Express, and Discover cards for your convenience.
Am I guaranteed results?
Yes. You have a one year guarantee. If you implement the strategies I outline for you, and they do not increase your business revenue by at least 10% within a year of the Marketing Audit, your entire investment will be happily refunded in full upon your request.
How can I get started?
It’s easy to get started. You simply complete the registration form below and we will schedule a mutually convenient interview at your office, over the phone, or on-line. All I ask is that you set aside a minimum of 3 hours with no interruption of any type. This is important to keep the ideas flowing uninterrupted and maximize our time together.
Marketing Audit Questionnaire Registration Form
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